Before day one
Fit first, then a proposal.
Where you are, where you want to go, and whether we are the right team to take you there. If the fit is not there, we say so before anyone signs anything.
MPP is not your traditional marketing agency
Your Business Can Defy Gravitywith a trusted anti-agency growth partner
Every business starts as a grain of sand: small, local, one of millions. Most marketing leaves it there. We are the extended team that lifts it, with more visibility, more coverage and more of your customers seeing you, until you are everywhere they look. And we get paid as you gain altitude.
100+ yearsof executive marketing leadership
$1B+in managed ad spend
1 to 3partners accepted per quarter
Paid on outcomesnot on retainers
Anti-Gravity
The anti-agency model is anti-gravity.
Most marketing is gravity: retainers paid whether or not you move, junior talent, incentives pointing the wrong way. We built Marketing Plan Pros to push the other direction, a fundamental reimagining of how marketing partnerships should work.
Top 1% talent only
We do not use junior talent. Only the top 1% of freelance marketers are accepted into the MPP system.
Aligned incentives
Every person working on your account shares in its success, so their incentives are fully aligned with yours.
Shared success
When your business grows, everyone involved wins. That creates ownership, urgency and performance that agencies cannot replicate.
MPP's Mission
Make growth through marketing seamless for growing businesses, as their extended team, from the first customer to every customer.
Extended, not external
A fractional CMO and a senior team inside your business: your numbers, your meetings, your customers. Not a queue of tickets.
Paid as you ascend
Performance-based partnership is the default. We share the risk and the reward, so your altitude and ours are the same number.
Nothing hidden
Every partner sees what we see: a live client platform with the plan, the tasks, the site grade, and a written report every week.
MPP's North Stars
Four laws. The same at every altitude.
Everything about a climb changes on the way up except what you steer by. Ours is the GOLD Laws. Every hire, every partner and every decision is measured against them, and we only partner with teams who share them.
Good intentions
Do right by our partners. Operate with integrity when nobody is checking, especially when the numbers are down.
Ownership
Take full responsibility for outcomes. If a campaign fails, it is ours to fix, not ours to explain.
Lifelong learning
Improve continuously. Channels change every quarter. We publish what we learn in the field every week.
Don't be greedy
Fair partnerships where everyone wins. We cap how many partners we take, so each one gets the whole team.
Every ascension is different
Ascension requires deliberate planning.
No two businesses start from the same ground, so no two climbs follow the same route. This is how a partnership is planned and run, from before day one.
Week one
Build the strategy. Forge the path.
The plan for the climb: channels, milestones, what we will measure and what we will not. You see the route before the first dollar moves.
Every day
Senior people, in your business.
Only the top 1% of applicants join the MPP roster. The people in the room are the people doing the work. No junior handoffs.
Always on
One platform, one truth.
Plan, tasks, website, ad performance and your site grade, in a client platform you can open at any hour. Nothing filtered through a slide deck.
Every Monday
A written report.
What moved, what did not, and what we are changing. Plain language, with the numbers we would want if it were our company.
Every quarter
We ascend when you ascend.
Shared success is the model. When the business grows, everyone at the table wins, including us.
Two paths
Two paths for the climb.
The default
Performance-based partnership
We share the risk and the reward. Partners apply, and we accept one to three per quarter so each one gets the whole team.
- True risk and reward alignment
- A handful of partners at a time
- Maximum skin in the game
When outcomes cannot be priced yet
Retainer-based partnership
The same team and the same laws, on a predictable investment, for businesses that need the structure before the upside.
- Predictable monthly investment
- Elite-level execution
- Strategic leadership from day one
Evidence
Success stories.
Healthcare coaching
7x
Business growth in two years.
Pre-fab sheds
6x
Meta lead generation.
Paint contractor
200%
More high-quality Google Ads leads.
Corporate law firm
80%
Year-over-year revenue growth after strategic SEO and a rebrand.
A track record of 100+ years of executive leadership and $1B+ in managed ad spend, across the team. See all success stories → Browse the website portfolio →
Notes from Above
What we learn on the way up, written down.
Independence and the business we built around it
CompanyWhat a fractional CMO actually does in the first 30 days
PartnershipAttribution is broken. Here is what we do instead.
MeasurementThe metrics we put on a client dashboard, and the ones we leave off
PlatformField notes: the week of September 16, 2026
Field notesThe control room
Take full control of your growth.
From here you can see all of it: the plan, the tasks, the site grade, the weekly report, and every customer who can now see you. We take one to three partners a quarter. Pre-flight looks like this:
- $1M to $20M+ in annual revenue, ready to scale
- Strong operations, limited marketing structure
- A team that wants leadership, not a vendor
- Willing to reward performance
Leadership aboard100+ years
Managed ad spend$1B+
Partners per quarter1 to 3
FuelOutcomes, not retainers
© 2026 Marketing Plan Pros. The performance-based anti-agency.